When it comes to branding your business, consistency is key. Your brand is what sets you apart from your competition and it should be reflected in everything you do, from your logo and website to the way you answer the phone and interact with customers.
Planning and branding your company may be a time-consuming task. But, it is what distinguishes your business from the competitors, explains to your clients who you are, what you believe in, and what they may anticipate from your goods or services.
Research has repeatedly shown that our brains respond differently to different colors. You can create a more effective brand if you understand how colors affect the mind.
